Your Unique Selling Point
Find out what makes you special and why a company should hire you, not anyone else.
What is your USP?
Have you ever asked yourself what makes you unique? What skills and abilities make you stand out from the rest?
Why exactly should you get hired for a certain job? Why should you get a pay rise and not someone else? Why should you get the job and nobody else? You are not sure? How can your supervisor or your employer be sure?
It’s time to look at your strengths and competences. Look at YOUR USP,
your “Unique Selling Proposition”, your “Unique Selling Point”.
Your personal USP consists of arguments that separate you from your competitors. For possible employers you should make clear to understand what you stand for. Show them what you have that your competitors don‘t.
Within our two-part workshop we will help you to show your uniqueness!
Below are the details of the workshops:
Duration: 2.5 hours (each workshop)
Venue: Online via Zoom
Language: English or German
Booking: through the Career Service of your university
5 steps that lead to your USP
The workshop consists of the following 5 steps:
- Define your own strenghts.
- What does the customer/employer/client expect?
- Analyse your competitors.
- Screen out and draw boundaries.
- Formulate your own concise USP.
Meet our Coach